TEQUILA DON JULIO 1942 CL.70

The history of the distillery began in 1942, when a young Don Julio González saw a unique opportunity in the production of tequila.

He didn't have much, but what he did have was passion, and after sharing his vision with a powerful local businessman he was granted a loan to set up his first tequila distillery.

It was this unrelenting passion for excellence that inspired his creation of the world's first luxury tequila. The passion for care, quality and craftsmanship is what he called Don Julio González from day one, and that same passion still lives today.

Every drop that lives in every bottle of Don Julio Tequila originates in the Jalisco highlands, where the microclimate and mineral-rich red clay soil allow the blue agave plant to flourish.

All tequila comes from 100% pure Blue Weber Agave plants, each harvested by hand from the highlands of Jalisco, one of the most fertile agave growing regions in the country. We allow seven to ten years to grow before each harvest, resulting in the smooth, fully developed agave flavor being known for Don Julio® Tequila.

The Jimadors, generation after generation, are not only experts in the art of agave harvesting but also highly respected artisans in Mexico. They hand-harvest and then evenly hand-cut the agave pencas (leaves) from the piña to increase the quality of the juice.

Once harvested, the piñas are hand cut into thirds or quarters and then slowly steamed in traditional masonry ovens for three days to release the sweet agave juice. It takes 8 pounds of blue agave to produce one bottle of tequila.

To achieve the distinct flavors of each of our aged tequilas, each offering is aged for a different period of time in our temperature and humidity controlled white oak barrels.